Got Milk?

     I chose to do the "Got Milk?" ad for this assignment. It is trying to persuade readers to drink more milk to maintain strong bones. The ad uses ethos, logos, and specifically pathos to aid in the persuasion of the reader.
     The ethos in this ad is obvious from the moent you look at it. This ad was put up by a very prestigeous company. Everyone recognizes the "Got Milk?" campaign. When a campaign as successful this has been around as long as it has, people take notice and assume that what it says must be true. It usually uses famous people to draw attention to it and so it will have more influence on the people who see the ad. The people are usually very attractive and This particular ad uses a very attractive model to draw the attention of a specific audience. The ad explains that milk can help you grow strong, healthy bones and maintain them once you reach 35 or older. This sets up the logos. It is presenting important facts that make it seem logical that you should drink more milk.
     To appeal to pathos the makers of the ad used a very attraactive model to draw attention. Men will look at the poster simply to see a person so attractive. Women may look at the poster and see that person and think about what they wold give to look like that. Most everyone wants to look better and using attractive, famous people gives them an idea of what they want to be. This is how the ad uses pathos to appeal to the audience.
    The ad makes effective use of ethos, pathos, and logos to appeal to an audience and make the message sink into the audience to persuade them to drink more milk.